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MAYURA visual artist
My design ideology tends to focus on the clean & imaginative side of the logo design. I challenge myself to simplify. It may look simple on the outside but appropriate brand meanings & associations can be implemented. This generally results in a logo that is aesthetically pleasing and memorable without the burden of unnecessary cliche distracations and clutter. Each individual element of the design should be necessary, not indulgent.
 Westwing AppliancesMy 1st time to work on rebranding the logo of a 20 year company. A very humbling experience when the client lays all trust on you. The 'W' with the merging colors symbolizes the multifaceted company. |  Rosa MicoLogo design for a Hong kong based diamond jewellery wholesaler. |
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 SarisariThe client wanted a simple logo & colors which a toddler could identify with. |  KarmaRebranding & logo design for a NGO aimed at supporting ethnic communities. The arrows graphical spell the word 'Karma' which literally means 'What goes around comes around' |
 RaeRAE which is a simple abbreviation for Reflect, Adapt, Evolve is a logo created for a Hong Kong based money coach. The rising sun is a simple representation of taking over the world. |  O2This design is highly inspired by the gaseous nature of Oxygen, symbolised by the half tone sphere which is encapsulated inside another sphere costructed by dots which symbolizes the globe. The many dots represent the various points of logistical services provided by the company. The tagline’ Breathing’ life into logistics highlights the nature of providing ‘oxygen’ to your cargo to move ahead. |
 AWSThis logo was created using a simple yet representative symbol for the company. The arrow cutting through the negative space of the initials symbolize the point to point logistical movement, that being the main goal of the organisation. |  CuriosityCuriosity is a brain child of a mom who wanted to start a science based hobby class which would engage children curiosity. She wanted something playful that's attractive for kids aged 4-6 |
 Plan BPlan B is an association of Hong Kong volunteers with diverse professional and personal backgrounds who are here for single parents and expats in crisis. They wanted simple, clean lines & thats what we gave them. |  Sunshine by Jyoti SarafSunshine is a boutique based in New Delhi specialising in kids clothing, accessories, personalised stationary & gift items. They wanted a vibrant logo reflecting what they sell. |
 DateliciousDatelicious is a home based business specialising in exquisite sugar free goodies made from dates sourced in Israel. They wanted something in a Middle Eastern style, so I used colours of the sand along with the ornate borders. |  SuchitaThis business card was designed for a fashion stylist & co -ordinator who wanted a simple yet stylish card that would mean business |
 Random CellsThis logo was designed for an online marketing research & analysis start up. They just told me to design something funky & then finally approved this one. |  Mumbai FestivalThis was an invitation designed for a festival to celebrate the arts & ethos of the city. |
 DatosThis logo was designed for a logistics & consulting start up. The arrow heads in the design symbolise the logistic & movement the company offers to clients. |  Learners AcademyThis was designed for a home based tutoring company. The upward facing arrow symbolises growth & success through educational support |
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